Intertainment Announces Record Revenue

January 12, 2010

In a press release, Intertainment Media Inc. (TSX-V: INT) announced record revenue for the second quarter ended December 31, 2009 of more than CDN$1.45 million.  Keep in mind too, the Company offers commercial services and is therefore not reliant on consumer holiday spending to achieve record revenue.  And given the overall sentiment of the markets and the economy this year, we believe growing 400% in one quarter is very much noteworthy.

This announcement follows the successful launch of the Company’s highly anticipated social networking and communications program with NBC.com.  This program, which was developed by the Company’s wholly owned division, itiBiti Systems, is responsible for powering the NBC.com Communicator.  The NBC.com Communicator is the first commercial launch of the itiBiti program, with subsequent clients already in beta and near public launch.  Translation: subsequent new clients equals greater revenue.  According to the press release, additional major clients are expected to “go live” sometime in January or February of this year. 

With record revenue, NBC.com as its first client, subsequent major clients in beta and near launch, what’s not to like about this Company!

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Intertainment’s itiBiti Powers NBC.com Launch Of All-New Entertainment, Social Media And Computer-to-Computer Voice Calling Application

November 17, 2009

Comprehensive Rollout Underway at www.nbc.com and www.nbccommunicator.com.

Intertainment Media Inc. (TSX-V: INT), together with its wholly owned subsidiary, Itibiti Systems Inc., announced yesterday that NBC.com has selected its itiBiti desktop application to power “NBC.com Communicator”, a brand new NBC fan platform that provides fans an exclusive suite of interactive services including a video player to watch custom NBC content, free computer-to-computer voice calling, text chat and other services and tools, including Microsoft Live Services, direct from their computer desktop, instantly generating revenues as soon as the user’s computer is turned on.

NBC.com announced the launch yesterday via a press release that can be viewed at Intertainment’s and Itibiti’s web sites: www.intertainmentmedia.com or www.itibiti.com or at NBC Universal Media Village at www.nbcumv.com.

ANNOUNCEMENT SIGNALS THE COMMERCIAL LAUNCH OF itiBiti

NBC.com Communicator (www.nbccommunicator.com) is developed and powered by itiBiti, a wholly owned subsidiary of Intertainment Media. 

itiBiti is a private-label, instant revenue generating, desktop application that provides major brands with an ability to create custom branded social media and communications platforms that significantly increase engagement with customers and audiences by combining custom content, voice, text and video with exclusive promotions and loyalty programs.

IMPLICATIONS FOR INTERTAINMENT SHAREHOLDERS –  NBC.com COMMUNICATOR IS THE FIRST OF MANY TIER 1 BRAND ROLLOUTS

NBC.com Communicator represents the inaugural commercial rollout of a series of further Tier 1 client rollouts in the weeks to come.  Unlike many leading social media networks that have yet to deploy a revenue model, itiBiti instantly generates revenues for both partners and the Company via highly targeted advertising campaigns and data based business models.

“For all Intertainment Media stakeholders, today marks an important milestone in the evolution of the Company.  Being selected by NBC.com, an Emmy award-winning network website, signals to both shareholders and the marketplace that itiBit has achieved commercial acceptance and that success is now merely a question of degree,” commented David Lucatch, President of Itibiti Systems / CEO – Intertainment Media Inc. “Intertainment and its divisions are committed to reimagining the way brands connect with people, providing business programs, technologies and lifestyle applications that create revenue driven, socially engaging platforms for trusted global brands and their consumers.”

Shareholders of Intertainment Media now have ownership of a revenue generating, world-class platform that is engaging a broad range of today’s most notable companies.  In addition to this business agreement, and those to be announced in the near future, the Company has secured relationships with Microsoft Corp. and Omnicom Media group, global leaders in technology and media programs.  Notably, Microsoft Corp has acclaimed itiBiti as “the next generation of social media applications” and Intertainment Media has been selected to participate in Microsoft’s prestigious Global Agency partnership.

MARKETPLACE IMPLICATIONS – itiBiti REPRESENTS THE NEXT GENERATION OF SOCIAL MEDIA APPLICATIONS

For global brands, itiBiti offers a solid, tested application that takes them beyond web presence, fostering instant engagement and a richer, more meaningful user experience.  A powerful, fully scalable platform utilising the latest in cloud computing and business intelligence innovation, itiBiti, offers brands an unprecedented “real estate” opportunity on both the desktop and smartphone – coming soon via itiBiti Mobile.

Many Social Media platforms have been slow to create revenues.  itiBiti is different.  itiBiti is driven by its revenue opportunities. Revenue is generated immediately, as soon as the application launches with pre-sold advertising insertion, permission based data marketing, promotions, contests and more.

SOCIAL MEDIA GAME CHANGER – itiBiti INSTANTLY GENERATES REVENUE, CREATING A NEW PLAYING FIELD

This announcement marks a major milestone in the Social Media platform arena, as itiBiti is unique among industry players for 5 reasons:

  1. itiBiti generates revenue immediately as soon as users turn on their computers. 
  2. itiBiti continues to generate revenues as the product remains active and “learns” as it goes, providing maximum relational benefits to the user, our brand partners and itiBiti.
  3. itiBiti is a private-label application,  leveraging the “brand” partner, its equity, trust, value and marketing power.
  4. itiBiti has the ability to integrate additional opportunities, campaigns, and “add-on” features on-the-fly, creating a continuously engaging value chain.
  5. itiBiti maximizes delivery of the 4C’s of Social Media – Communications, Community, Content and Commerce.

Intertainment’s itiBiti Application to Expand Social Media

November 16, 2009

With the introduction of MySpace, Facebook, and Twitter, there is no doubt that social media has arrived, is here to stay, and in all liklihood is only in its infancy.  Key for companies and brands today is identifying how best to effectivly integrate social media opportunities into everyday experiences.  An article released today explores in more detail how television networks are using social media tools to “build up their old-media offerings and beef up their audiences for advertisers.”

According to the article, companies that produce TV shows are trying to monitor when fans talk about the programs, then harness that chatter as another tool for sponsors.  Getting the attention of someone who is texting, tweeting or talking about a TV show might still be good enough, after all, if you can’t get them to watch the TV show in the old-school manner.

Here is where Intertainment Media’s itiBiti desktop application will play a major role.  In a press release this morning, a copy of which can be found here, Intertainment Media announced the commercial launch of its itiBiti desktop application with NBC.com.  Private labeled for NBC. com, the NBC.com Communicator is a downloadable tool that lets fans talk to each other via computer desktop even as it sends them ad-supported video clips of NBC content.  No matter what screen consumers use to watch TV content, “it shouldn’t really matter, as long as we can monetize it and measure it for ratings purposes,” commented Stephen Andrade, senior VP-digital development and general manager, NBC.com.

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Intertainment Commercializes itiBiti with NBC.com

November 16, 2009

As a follow up to our new client profile introduction of Intertainment Media Inc. (TSX-V: INT) on November 10, 2009, this morning the Company announced the commercial launch of its itiBiti desktop application with NBC.com.  That’s right, NBC.com, which as of this morning ranks number 283 in the United States in terms of Web traffic according to Web information company Alexa.com.  With almost 3 years of development, partnership with Microsoft Corp. and representation agreement with Omnicom Media Group, itiBiti is now on the global stage with one of the world’s leading broadcast companies.

The NBC.com Communicator features exciting NBC content and revenue generating activities embedded directly in the itiBiti desktop application combining a wide range of communications tools, social media services, special programs and offers together with Microsoft Live Services.  Full information on the program can be found at www.nbccommunicator.com and people across the US can instantly register for the NBC.com Communicator at www.NBC.com or www.NBCcommunicator.com.

This announcement marks a major milestone in the Social Media platform arena, as itiBiti is unique among industry players for 5 reasons:

  1. itiBiti generates revenue immediately as soon as users turn on their computers.
  2. itiBiti continues to generate revenues as the product remains active and “learns” as it goes, providing maximum relational benefits to the user, our brand partners and itiBiti.
  3. itiBiti is a private-label application,  leveraging the “brand” partner, its equity, trust, value and marketing power.
  4. itiBiti has the ability to integrate additional opportunities, campaigns, and “add-on” features on-the-fly, creating a continuously engaging value chain.
  5. itiBiti maximizes delivery of the 4C’s of Social Media – Communications, Community, Content and Commerce.

Focusing on private-label opportunities, itiBiti works with major brands, like NBC.com, to leverage the equity, value and relationships NBC.com has with its users.  The Company’s business process provides instant program recognition, maximizes consumer adoption and engagement, trust and revenue generation for both itiBiti and its brand partners.Today’s announcement is the first of a number of leading brand clients for itiBiti.  The Company will release further information, and brand applications, as soon as they are available.

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New Client Profile: Intertainment Media Inc.

November 10, 2009

BabyBulls should be synonymous with the term “due diligence.”  At BabyBulls, we review, analyze, and query more companies in a single day than most firms and/or individuals do each month.  That’s a good thing and as a subscriber to BabyBulls, you are the ones who benefit from our analytics.

With that said, we have identified our next fully profiled company, one which we believe combines all of the necessary elements for success.  Our short list of required elements for success includes but is not limited to having : (i) mass appeal; (ii) seamless adoption; (iii) near term revenue opportunities; (iv) scalability; and (v) a proven management team.

For those of you trying to guess our next fully profiled company, with the exception of near term revenue opportunities, you might be thinking “social networking” or “social media.”  Well, picture this – an emerging social media company which immediately generates revenue – that’s what we’ve uncovered.  Seems too good to be true, doesn’t it.  Well it’s not.  According to Microsoft Corp., this Company’s is “truly the next generation of social media applications.” 

The Company is Intertainment Media Inc. (TSX-V: INT) and its brand is ItiBiti.  Intertainment’s ItiBiti offers a comprehensive computer desktop entertainment and communications suite combined with full social networking capabilities and Microsoft’s Live services platform.  Okay, so what does that mean?  More simply, Intertainment’s ItiBiti offers (i) a video and entertainment player; (ii) free Voice over IP; (iii) free SMS; (iv) instant messaging; (v) voice chat; (vi) video chat; (vii) an advertising serving system; and (viii) integrated social networking.

Remember to breathe, because that’s an awful lot of features being offered.  And here is how the Company compares to its peer group.

INT Peer Group Analysis

So, does the Company have all the required elements of success?  Let’s take a look.

Mass Appeal – Yes!  With a peer group which includes YouTube, Skype, Amazon.com, MySpace, Facebook, and Twitter, among others, it is fair to say that there is and will be tremendous demand for ItiBiti.  More importantly, if you look at the comparison chart, ItiBiti’s offerings are much more comprehensive than those listed.

Seamless Adoption – Yes!  Most of you won’t even know who’s behind the scenes of this one.  As far as you’re concerned, users will visit Websites as they normally do and will use certain applications also as normal, but the applications will not be powered by the Website you are visiting, they will be powered by Intertainment Media’s ItiBiti.  And remember, these are Websites with which users already have a level of comfort, therefore the application will be readily accepted.

Near Term Revenue Opportunities – Yes!  Many of the above-described peer groups did not start out with a clear path to revenue and have found the transition to be quite difficult.  The challenge stems from trying to charge a fee for something today which was free yesterday.  With Intertainment’s ItiBiti, the Company generates revenue day 1, it is part of the business model. 

Scalability – Yes!  Intertainment’s ItiBiti is positioned and poised for significant growth.  Until worldwide adoption has occurred, the Company would consider growth a possibility.

Proven Management Team – Yes!  The management team is led by David Lucatch, Chief Executive Officer, who has more than 20 years of experience developing business concepts and taking them to the market. 

Intertainment is one of the best emerging companies we have seen and with a market cap of $10 million, the Company is extremely undervalued relative to its peers.  The reason it is undervalued is because only a few people know about it.  And now you do too.  But it won’t be long before the rest of the world knows too.