Intertainment’s itiBiti Powers NBC.com Launch Of All-New Entertainment, Social Media And Computer-to-Computer Voice Calling Application

Comprehensive Rollout Underway at www.nbc.com and www.nbccommunicator.com.

Intertainment Media Inc. (TSX-V: INT), together with its wholly owned subsidiary, Itibiti Systems Inc., announced yesterday that NBC.com has selected its itiBiti desktop application to power “NBC.com Communicator”, a brand new NBC fan platform that provides fans an exclusive suite of interactive services including a video player to watch custom NBC content, free computer-to-computer voice calling, text chat and other services and tools, including Microsoft Live Services, direct from their computer desktop, instantly generating revenues as soon as the user’s computer is turned on.

NBC.com announced the launch yesterday via a press release that can be viewed at Intertainment’s and Itibiti’s web sites: www.intertainmentmedia.com or www.itibiti.com or at NBC Universal Media Village at www.nbcumv.com.

ANNOUNCEMENT SIGNALS THE COMMERCIAL LAUNCH OF itiBiti

NBC.com Communicator (www.nbccommunicator.com) is developed and powered by itiBiti, a wholly owned subsidiary of Intertainment Media. 

itiBiti is a private-label, instant revenue generating, desktop application that provides major brands with an ability to create custom branded social media and communications platforms that significantly increase engagement with customers and audiences by combining custom content, voice, text and video with exclusive promotions and loyalty programs.

IMPLICATIONS FOR INTERTAINMENT SHAREHOLDERS –  NBC.com COMMUNICATOR IS THE FIRST OF MANY TIER 1 BRAND ROLLOUTS

NBC.com Communicator represents the inaugural commercial rollout of a series of further Tier 1 client rollouts in the weeks to come.  Unlike many leading social media networks that have yet to deploy a revenue model, itiBiti instantly generates revenues for both partners and the Company via highly targeted advertising campaigns and data based business models.

“For all Intertainment Media stakeholders, today marks an important milestone in the evolution of the Company.  Being selected by NBC.com, an Emmy award-winning network website, signals to both shareholders and the marketplace that itiBit has achieved commercial acceptance and that success is now merely a question of degree,” commented David Lucatch, President of Itibiti Systems / CEO – Intertainment Media Inc. “Intertainment and its divisions are committed to reimagining the way brands connect with people, providing business programs, technologies and lifestyle applications that create revenue driven, socially engaging platforms for trusted global brands and their consumers.”

Shareholders of Intertainment Media now have ownership of a revenue generating, world-class platform that is engaging a broad range of today’s most notable companies.  In addition to this business agreement, and those to be announced in the near future, the Company has secured relationships with Microsoft Corp. and Omnicom Media group, global leaders in technology and media programs.  Notably, Microsoft Corp has acclaimed itiBiti as “the next generation of social media applications” and Intertainment Media has been selected to participate in Microsoft’s prestigious Global Agency partnership.

MARKETPLACE IMPLICATIONS – itiBiti REPRESENTS THE NEXT GENERATION OF SOCIAL MEDIA APPLICATIONS

For global brands, itiBiti offers a solid, tested application that takes them beyond web presence, fostering instant engagement and a richer, more meaningful user experience.  A powerful, fully scalable platform utilising the latest in cloud computing and business intelligence innovation, itiBiti, offers brands an unprecedented “real estate” opportunity on both the desktop and smartphone – coming soon via itiBiti Mobile.

Many Social Media platforms have been slow to create revenues.  itiBiti is different.  itiBiti is driven by its revenue opportunities. Revenue is generated immediately, as soon as the application launches with pre-sold advertising insertion, permission based data marketing, promotions, contests and more.

SOCIAL MEDIA GAME CHANGER – itiBiti INSTANTLY GENERATES REVENUE, CREATING A NEW PLAYING FIELD

This announcement marks a major milestone in the Social Media platform arena, as itiBiti is unique among industry players for 5 reasons:

  1. itiBiti generates revenue immediately as soon as users turn on their computers. 
  2. itiBiti continues to generate revenues as the product remains active and “learns” as it goes, providing maximum relational benefits to the user, our brand partners and itiBiti.
  3. itiBiti is a private-label application,  leveraging the “brand” partner, its equity, trust, value and marketing power.
  4. itiBiti has the ability to integrate additional opportunities, campaigns, and “add-on” features on-the-fly, creating a continuously engaging value chain.
  5. itiBiti maximizes delivery of the 4C’s of Social Media – Communications, Community, Content and Commerce.

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