BabyBulls should be synonymous with the term “due diligence.” At BabyBulls, we review, analyze, and query more companies in a single day than most firms and/or individuals do each month. That’s a good thing and as a subscriber to BabyBulls, you are the ones who benefit from our analytics.
With that said, we have identified our next fully profiled company, one which we believe combines all of the necessary elements for success. Our short list of required elements for success includes but is not limited to having : (i) mass appeal; (ii) seamless adoption; (iii) near term revenue opportunities; (iv) scalability; and (v) a proven management team.
For those of you trying to guess our next fully profiled company, with the exception of near term revenue opportunities, you might be thinking “social networking” or “social media.” Well, picture this – an emerging social media company which immediately generates revenue – that’s what we’ve uncovered. Seems too good to be true, doesn’t it. Well it’s not. According to Microsoft Corp., this Company’s is “truly the next generation of social media applications.”
The Company is Intertainment Media Inc. (TSX-V: INT) and its brand is ItiBiti. Intertainment’s ItiBiti offers a comprehensive computer desktop entertainment and communications suite combined with full social networking capabilities and Microsoft’s Live services platform. Okay, so what does that mean? More simply, Intertainment’s ItiBiti offers (i) a video and entertainment player; (ii) free Voice over IP; (iii) free SMS; (iv) instant messaging; (v) voice chat; (vi) video chat; (vii) an advertising serving system; and (viii) integrated social networking.
Remember to breathe, because that’s an awful lot of features being offered. And here is how the Company compares to its peer group.
So, does the Company have all the required elements of success? Let’s take a look.
Mass Appeal – Yes! With a peer group which includes YouTube, Skype, Amazon.com, MySpace, Facebook, and Twitter, among others, it is fair to say that there is and will be tremendous demand for ItiBiti. More importantly, if you look at the comparison chart, ItiBiti’s offerings are much more comprehensive than those listed.
Seamless Adoption – Yes! Most of you won’t even know who’s behind the scenes of this one. As far as you’re concerned, users will visit Websites as they normally do and will use certain applications also as normal, but the applications will not be powered by the Website you are visiting, they will be powered by Intertainment Media’s ItiBiti. And remember, these are Websites with which users already have a level of comfort, therefore the application will be readily accepted.
Near Term Revenue Opportunities – Yes! Many of the above-described peer groups did not start out with a clear path to revenue and have found the transition to be quite difficult. The challenge stems from trying to charge a fee for something today which was free yesterday. With Intertainment’s ItiBiti, the Company generates revenue day 1, it is part of the business model.
Scalability – Yes! Intertainment’s ItiBiti is positioned and poised for significant growth. Until worldwide adoption has occurred, the Company would consider growth a possibility.
Proven Management Team – Yes! The management team is led by David Lucatch, Chief Executive Officer, who has more than 20 years of experience developing business concepts and taking them to the market.
Intertainment is one of the best emerging companies we have seen and with a market cap of $10 million, the Company is extremely undervalued relative to its peers. The reason it is undervalued is because only a few people know about it. And now you do too. But it won’t be long before the rest of the world knows too.