Year-End Gold Rush for Beijing Residents

Gold jewelry sales jumped more than 30 percent over the weekend in Beijing, as bargain shoppers swarmed the city’s major jewelry stores on year-end promotions.

In a collective sales campaign after international gold prices fell, stores including Caibai, Gongmei, and China Gold reduced the pure gold’s price by as much as 9 yuan per gram, with more Christmas-themed jewelry designs for shoppers to choose from.

According to the Beijing Morning Post, China National Gold has doubled its sales to 40 kilograms per day. Caibai, the largest gold store in China, reported 30 percent more business than last year over the weekend after it dropped the price from 278 yuan to 269 yuan per gram.

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